Advergaming and in-game advertising has become a unique advertising vehicle within a broad and growing medium, involving the use of online, computer and console games. Advertising in and around games offer brands an enhanced level of consumer involvement – reaching consumers in an uncluttered environment when they…

Facing uncertainties about this year’s upfront market, network executives are feeling positive about where things netted out.  The upfront market commenced quickly last week after getting off to a sluggish start.  Early indications suggest that the prime market is up…

The plethora of candidates that began the national race has been narrowed to just two.  On the Democratic side, superdelegates were thought to be key to clenching the nomination.  With so many voters split, the race to the White House…

It’s a new baseball season and on the field, it is common to hear chants of “hey, batter, batter, batter”.  
And because of online chatter, it’s now a whole new ballgame for marketers too. 

Driven by the growth of the blogosphere, discussion…