:: By Julie Pahutski Senior Vice President Consumer Insights
Good conferences allow you to compare and contrast your efforts against your peers and the industry — Measurement 5.0 was no different.
The Advertising Research Foundation’s Audience Measurement Symposium convened thought leaders from Google, Arbitron, Nielsen and even the U.S. Census Bureau to serve up “the latest developments [...]
Should Local Advertisers Leverage High Definition TV Spots?
By Kirby Thornton and Michelle Dietz
A new study from Empower MediaMarketing suggests that local advertisers wanting to take advantage of high definition televisions’ improved quality and viewer interest to strengthen their brands will have difficulty airing their spots on most local stations. The study found 45 percent of [...]
:: By Courtney Ackerman, Print Media Director and Tim Glover, Digital Media Director
With more than 3 million iPads sold in less than three months, there are nearly 3 million different opinions around the tablet device – and seemingly just as many questions facing brands considering how the iPad impacts marketing efforts.
Is it an [...]
Conde Nast’s recent news that it’s dusting off Gourmet and reinventing the shelved title as a mobile app is just one of many signs that print publishers are embracing digital as part of their offering and positioning themselves for a multi-platform future. In fact, magazines are continually offering brands a variety of options for reaching [...]
At the recent iMedia Agency Summit in Austin, one theme buzzed louder than the rest. Demand-Side Platforms, or DSPs, are a new online media buying method that is less than a year old. It allows media buyers to choose from a large bucket of unsold, online display advertising impressions from across the Internet. A DSP’s [...]
What a difference a year makes. Last year’s broadcast upfront was sluggish on all accounts; including pace, demand and pricing. In stark comparison, this year’s market moved more briskly. As the dust settles, we can draw some conclusions about how the 2010 upfront performed . . .
Overall demand estimates were up 17 percent and broadcast [...]
In a recent presentation at ad:tech San Francisco, I shared results from a client pilot project that Empower MediaMarketing conducted with Mederma®, a leading U.S. scar management brand, and ShareThis®, the world’s largest sharing network.
To help launch a new product on a limited budget, Empower tapped into an analytics tool called ShareThis Influence, a segmentation [...]
