Microsoft recently launched Bing, its new search decision engine, fueled by a $100 million ad campaign to explain how it’s more than just another search engine.
How is Bing different? It’s designed to reduce the number of wasted clicks, add structure to the chaos of search results and help you find answers more quickly by taking [...]
As advertisers consider how to best expand their market share during these uncertain times, the Hispanic segment should be given a long hard look. This segment, still largely untapped by many advertisers might be a viable solution to many an economic woe. The unprecedented growth of this segment, combined with its potential purchasing power makes [...]
When it comes to mobile phones, not all are created equal. The mobile ecosystem is divided into three categories: basic mobile phones, smartphones, and the iPhone. Although all of these handsets play an important role in our daily lives, iPhone users would say their phone changed their lives. With the iPhone, we are seeing an [...]
As marketers, we love to have power. We like the power to create brands and products that have value for consumers. We like the power to craft a message and place it in a targeted medium.
But what about the power that comes from listening? Admittedly, it doesn’t sound very exciting. Wouldn’t we all rather talk [...]
For the last several years, securing the best TV ad rates has involved committing the bulk of the budget in advance to avoid the tumultuous scatter market. The race for the best programming, rates and promotion opportunities has been one of the primary drivers in purchasing television media in bulk during the upfront. Lengthy preparation [...]
