Buying Search Ads with Google? If so, your Google results may soon show up in Yahoo too!
July 23, 2008On June 12, 2008, Google and Yahoo announced a non-exclusive advertising agreement between the two search giants. As part of the partnership, Google will provide Yahoo with technology and access to their AdSense search and content networks, similar to other…
Hey… Chatter, Chatter, Chatter!
June 11, 2008It’s a new baseball season and on the field, it is common to hear chants of “hey, batter, batter, batter”.
And because of online chatter, it’s now a whole new ballgame for marketers too.
Driven by the growth of the blogosphere, discussion…
Google and the Media Landscape
February 5, 2008Originally written in 2007 by Brian Wallunas
Background
What started as a research project by Stanford PhD students Larry Page and Sergey Brin, Google has become one of the world’s most recognizable brands and an influence in the media landscape. Founded in…
Conversation & Connection-The Future of Marketing
February 5, 2008Originally published in 2007 by Mike Adams
You are the person of the year! That’s right. You, meaning all of us, were named TIME Magazine 2006 “Person of the Year.” That’s because we have transformed the media landscape through our influence,…
CATEGORIES
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