Recent Entries

The Evolution of Online Video Advertising

August 13, 2008


Over the past 50 years, the Internet has evolved into many different forms, grown to include over 90 million websites and attract more than one billion users worldwide. In recent years, with the increased penetration and the speed at which…

Buying Search Ads with Google? If so, your Google results may soon show up in Yahoo too!

July 23, 2008

On June 12, 2008, Google and Yahoo announced a non-exclusive advertising agreement between the two search giants. As part of the partnership, Google will provide Yahoo with technology and access to their AdSense search and content networks, similar to other…

Hey… Chatter, Chatter, Chatter!

June 11, 2008

It’s a new baseball season and on the field, it is common to hear chants of “hey, batter, batter, batter”.  
And because of online chatter, it’s now a whole new ballgame for marketers too. 

Driven by the growth of the blogosphere, discussion…

Google and the Media Landscape

February 5, 2008

Originally written in 2007 by Brian Wallunas

Background
What started as a research project by Stanford PhD students Larry Page and Sergey Brin, Google has become one of the world’s most recognizable brands and an influence in the media landscape. Founded in…

Conversation & Connection-The Future of Marketing

February 5, 2008

Originally published in 2007 by Mike Adams

You are the person of the year! That’s right. You, meaning all of us, were named TIME Magazine 2006 “Person of the Year.” That’s because we have transformed the media landscape through our influence,…