At the recent iMedia Agency Summit in Austin, one theme buzzed louder than the rest. Demand-Side Platforms, or DSPs, are a new online media buying method that is less than a year old. It allows media buyers to choose from a large bucket of unsold, online display advertising impressions from across the Internet. A DSP’s [...]
In a recent presentation at ad:tech San Francisco, I shared results from a client pilot project that Empower MediaMarketing conducted with Mederma®, a leading U.S. scar management brand, and ShareThis®, the world’s largest sharing network.
To help launch a new product on a limited budget, Empower tapped into an analytics tool called ShareThis Influence, a segmentation [...]
:: By Courtney Ackerman, Print Media Director and Tim Glover, Digital Media Director
With more than 3 million iPads sold in less than three months, there are nearly 3 million different opinions around the tablet device – and seemingly just as many questions facing brands considering how the iPad impacts marketing efforts.
Is it an [...]
With all of the sharing, friending, commenting, checking in, retweeting, etc., the level of participation that social media platforms have ushered into the business world have delivered opportunity, as well as some new dilemmas.
Consider the average marketing planning cycle. Many marketers organize around an annual plan with campaign strategies that have specific start and end [...]
:: By Courtney Ackerman, Empower MediaMarketing Director of Print Media
Ad rates dropped an average of 30 percent in 2009 and 16 business magazines folded according to MediaFinder. However 2010 will see business publications reinvent and revitalize themselves to deliver value to their readers and advertisers in a 24-7 news cycle. A handful of titles are [...]
