Members of the baby boom generation recall childhood days when the entire family gathered close together to watch one of three choices on television for the evening. This activity wasn’t so much about family closeness as having only one television…
Advergaming and in-game advertising has become a unique advertising vehicle within a broad and growing medium, involving the use of online, computer and console games. Advertising in and around games offer brands an enhanced level of consumer 
involvement – reaching consumers in an uncluttered environment when they…
Question: What would you be willing to pay for an interested, attentive, non-interrupted, self-selecting viewer . . . $3, $5 or maybe $20? This is a question Empower MediaMarketing can now pose to our clients, thanks to new Video On…
A DVR (also called PVR, for Personal Video Recorder) records TV programming on a digital disk, a hard drive within the device. It allows users to pause live TV, skip commercials, and record desired programming without setting up the device…
