The industry has established many notions about media usage which seem rational, but studies show that consumer media usage habits are as surprising as the gadgets that drive their behavior.
Consumers’ media usage is evolving as quickly as the technology driving the change. Rather than simply moving away from traditional media to new and innovative options, [...]
In 2007, Forrester Research analysts Josh Bernoff and Charlene Li developed the Social Technographics Ladder. This tool classifies people according to how they behave and participate in Social Media. While it’s not the only model out there, the Social Technographics Ladder has become very influential as a way to describe the various groups of people [...]
With Super Bowl Sunday upon us, it’s interesting and appropriate to reminisce on this year’s NFL season.
It’s understood that no other TV event matches the size and attentiveness of the Super Bowl. In recent years, the annual NFL championship game has attracted more than 90 million viewers and last year’s Super Bowl between the Pittsburgh [...]
As consumer magazines continue to struggle with declining ad spending, publishers are finding new ways to bring content to readers across different devices so they can create a two way connection with readers. Some recent headlines showcase this evolution in devices that will be available to advertisers in 2010.
E-Readers Extend Functionality
2009 marks the year of [...]
We’ve all seen them. Most of us have even been one—an angry customer. Marketers have been dealing with disgruntled customers for some time, and most have gotten pretty good at finding solutions for their unsatisfied customers. However, things have changed.
Web 2.0, including social networks, blogs, forums, boards and other social media, has entered the scene, [...]
