At the recent iMedia Agency Summit in Austin, one theme buzzed louder than the rest. Demand-Side Platforms, or DSPs, are a new online media buying method that is less than a year old. It allows media buyers to choose from a large bucket of unsold, online display advertising impressions from across the Internet. A DSP’s [...]
What a difference a year makes. Last year’s broadcast upfront was sluggish on all accounts; including pace, demand and pricing. In stark comparison, this year’s market moved more briskly. As the dust settles, we can draw some conclusions about how the 2010 upfront performed . . .
Overall demand estimates were up 17 percent and broadcast [...]
:: By Julie Pahutski Senior Vice President Consumer Insights
Good conferences allow you to compare and contrast your efforts against your peers and the industry — Measurement 5.0 was no different.
The Advertising Research Foundation’s Audience Measurement Symposium convened thought leaders from Google, Arbitron, Nielsen and even the U.S. Census Bureau to serve up “the latest developments [...]
A number of years ago, a famous public service spot announced the time just before the late night local news and asked parents the question, “Do you know where your children are?” If marketers were asked this question today about their customers, how many could confidently answer “yes”?
Of course, understanding your existing customers is absolutely [...]
:: By Michele Toller, Empower MediaMarketing National Broadcast Director
As a veteran in the media business the Upfront never fails to entertain me. Many brands and industry pundits grapple with the efficacy of the upfront. And on the surface, it seems antiquated; some describe it as chaotic. I have certainly received many blank stares as I [...]
