What should be top of mind for marketers when it comes to the Hispanic consumer? Empower’s Consumer Insights Team participated in a webinar from BIGResearch about the Hispanic consumer outlook for 2010.
Here are some key takeaways:
Hispanics are more optimistic about their spending, but less optimistic about jobs than the general market.
Hispanics are less conservative with financial issues than [...]
As the Hispanic market moves quickly from a niche segment to the mainstream, advertisers are using more ways to target the various Hispanic segments. The question of what language to use when targeting Hispanics often arises.
While getting the language right is extremely important, merely talking to Hispanics in their language of preference is not enough. [...]
As advertisers consider how to best expand their market share during these uncertain times, the Hispanic segment should be given a long hard look. This segment, still largely untapped by many advertisers might be a viable solution to many an economic woe. The unprecedented growth of this segment, combined with its potential purchasing power makes [...]
