As consumer magazines continue to struggle with declining ad spending, publishers are finding new ways to bring content to readers across different devices so they can create a two way connection with readers. Some recent headlines showcase this evolution in devices that will be available to advertisers in 2010.
E-Readers Extend Functionality
2009 marks the year of [...]

As magazine publishers look for ways to reverse the trend of declining ad pages and dollars, advances in mobile technology are offering readers new ways to interact with print advertising and editorial content.

A Picture’s Worth 1,000 Words of Mobile Content
Using Snap technology, readers are now being invited to use their mobile phone to take pictures [...]

Pick up a magazine and you’ll soon see that the web has a new rival in the bid for “interactive” advertising dollars.  New “interactive” print ads are fighting for reader’s attention with smell, touch and sound.  One of the driving forces for this phenomenon is that technology is making it less expensive to put unusual [...]

Background
With challenge comes opportunity and as most marketing trade publications are reporting, there is a lot of opportunity within the magazine industry right now. Both magazine advertising pages and revenues have been trending flat to down over the past few quarters. That trend has continued into 2008, as first quarter ad pages were down 6% [...]