Pick up a magazine and you’ll soon see that the web has a new rival in the bid for “interactive” advertising dollars. New “interactive” print ads are fighting for reader’s attention with smell, touch and sound. One of the driving…
Background
With challenge comes opportunity and as most marketing trade publications are reporting, there is a lot of opportunity within the magazine industry right now. Both magazine advertising pages and revenues have been trending flat to down over the past few…
The magazine industry has been criticized for being slow to respond in the area of accountability. With accountability being one of the advertising industry’s buzzwords, it’s only fair that magazines are being held to the same evaluation standards as other…
