Conde Nast’s recent news that it’s dusting off Gourmet and reinventing the shelved title as a mobile app is just one of many signs that print publishers are embracing digital as part of their offering and positioning themselves for a multi-platform future. In fact, magazines are continually offering brands a variety of options for reaching [...]
:: By Courtney Ackerman, Print Media Director and Tim Glover, Digital Media Director
With more than 3 million iPads sold in less than three months, there are nearly 3 million different opinions around the tablet device – and seemingly just as many questions facing brands considering how the iPad impacts marketing efforts.
Is it an [...]
Just as early adopters were lining up to get their hands on the first iPads earlier this month, publishers and advertisers were also lining up to get in on the excitement by launching first issues on the new device. Even though it’s going to be a long road of adoption with this 1.5 lb wonder, [...]
:: By Courtney Ackerman, Empower MediaMarketing Director of Print Media
Ad rates dropped an average of 30 percent in 2009 and 16 business magazines folded according to MediaFinder. However 2010 will see business publications reinvent and revitalize themselves to deliver value to their readers and advertisers in a 24-7 news cycle. A handful of titles are [...]
As consumer magazines continue to struggle with declining ad spending, publishers are finding new ways to bring content to readers across different devices so they can create a two way connection with readers. Some recent headlines showcase this evolution in devices that will be available to advertisers in 2010.
E-Readers Extend Functionality
2009 marks the year of [...]
