:: By Courtney Ackerman, Print Media Director and Tim Glover, Digital Media Director
With more than 3 million iPads sold in less than three months, there are nearly 3 million different opinions around the tablet device – and seemingly just as many questions facing brands considering how the iPad impacts marketing efforts.
Is it an [...]
The Haiti earthquakes have put a lot to the test over these past several weeks. And as a nation, we’ve been called to help in any way that we can, as quickly as we can. To that end, the American Red Cross and many other supporting charities are leveraging mobile technology to fuel their relief [...]
As consumer magazines continue to struggle with declining ad spending, publishers are finding new ways to bring content to readers across different devices so they can create a two way connection with readers. Some recent headlines showcase this evolution in devices that will be available to advertisers in 2010.
E-Readers Extend Functionality
2009 marks the year of [...]
On Monday, Google announced their acquisition of leading mobile advertising network, AdMob, for $750 million. Currently, industry bankers and execs estimate mobile ad networks are worth up to six times of annual revenues. Given that benchmark, AdMob should be worth $240 million based on an annual revenue projection of $40 million by industry insiders. If [...]
