Just as early adopters were lining up to get their hands on the first iPads earlier this month, publishers and advertisers were also lining up to get in on the excitement by launching first issues on the new device. Even though it’s going to be a long road of adoption with this 1.5 lb wonder, [...]
As consumer magazines continue to struggle with declining ad spending, publishers are finding new ways to bring content to readers across different devices so they can create a two way connection with readers. Some recent headlines showcase this evolution in devices that will be available to advertisers in 2010.
E-Readers Extend Functionality
2009 marks the year of [...]
Despite digital’s seamless presence in my daily habits, Sunday includes a read of my local paper. It’s a bit of a ritual – one that research suggests will not be picked up by my children.
Regardless, one story in particular stood out: “Data deluge will reboot our brains.”
“Through emails, texting, internet surfing, reading and other media, [...]
The 2009 holiday shopping season started earlier than usual and is expected to be flat vs. the same period last year. 2008 holiday shopping saw a decline of 2.4%. If all goes as planned for 2009, Reuters reports that sales will be around $810 Billion. Consumers are still weary of the economy [...]
Challenged with weakening print circulation and readership across the country, many newspapers have taken a non-traditional approach to their business by exploring innovative ways to grow and reach new people. Newspapers have had success with this in two particular areas – Free Standing Inserts (FSIs) and online.
According to a 2009 study by ECI (Evaluation Criteria Inc), [...]
