With the explosion of MP3 players, satellite radio and internet radio, it is understandable that marketers are leery of spending their advertising budgets against “traditional” terrestrial radio. However, research shows that terrestrial radio is still a relevant and important option for marketers to consider.
Radio continues to be one of the best reach and frequency vehicles [...]
Although 2009 is predicted to be a year of great economic struggle for many in the advertising world, it could also be a year that provides the greatest innovation and opportunity. Radio vendors are taking advantage of this time by selling new and unique opportunities. Clients, agencies and vendors alike, are rethinking how they have [...]
For many years, the radio industry remained largely true to its original business model, offering content to consumers via the airwaves. As this article illustrates, all that has now changed in a dramatic and exciting way. Thanks to major advances in technology and copious entrepreneurial endeavors, the radio community is actively reinventing [...]
