:: By Julie Pahutski Senior Vice President Consumer Insights
Good conferences allow you to compare and contrast your efforts against your peers and the industry — Measurement 5.0 was no different.
The Advertising Research Foundation’s Audience Measurement Symposium convened thought leaders from Google, Arbitron, Nielsen and even the U.S. Census Bureau to serve up “the latest developments [...]
Should Local Advertisers Leverage High Definition TV Spots?
By Kirby Thornton and Michelle Dietz
A new study from Empower MediaMarketing suggests that local advertisers wanting to take advantage of high definition televisions’ improved quality and viewer interest to strengthen their brands will have difficulty airing their spots on most local stations. The study found 45 percent of [...]
A number of years ago, a famous public service spot announced the time just before the late night local news and asked parents the question, “Do you know where your children are?” If marketers were asked this question today about their customers, how many could confidently answer “yes”?
Of course, understanding your existing customers is absolutely [...]
If online buzz from the week prior to the 82nd annual Academy Awards is any indication, the winners may have already been decided for best picture, best actor and best actress. A sample of data gathered by Empower MediaMarketing via our ChatterWatch(sm) service* indicates that Avatar is the favorite among social media fans to win [...]
The industry has established many notions about media usage which seem rational, but studies show that consumer media usage habits are as surprising as the gadgets that drive their behavior.
Consumers’ media usage is evolving as quickly as the technology driving the change. Rather than simply moving away from traditional media to new and innovative options, [...]
