Situation Overview
As the White House, legislators, and the Federal Bank use every regulatory finger they have in an attempt to plug the porous dam of our economy, advertisers have some tough decisions ahead. The good news though is that with…
In a perfect marketing world, every advertiser would have unlimited marketing budgets and would be able to afford to advertise and reach everyone. However, since we live in the real world, we know advertising budgets are not unlimited.
Decisions are…
What in the world do tectonics have to do with media? Tectonics refer to the movement of the plates that form the earth’s crust. We all know what happens when those plates move—the earth’s surface bends, rises, cracks, erupts and…
