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Searching for a Decision on Bing?

June 29, 2009

Microsoft recently launched Bing, its new search decision engine, fueled by a $100 million ad campaign to explain how it’s more than just another search engine.
How is Bing different? It’s designed to reduce the number of wasted clicks, add structure to the chaos of search results and help you find answers more quickly by taking [...]

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Avoiding “Cart-Before-The-Horse” Social Media Syndrome

December 22, 2008

“We need a viral video and a blog – it will save us millions on advertising.”
“We need to send mommy bloggers a press release, so they will sell our product for us.”
“We know we want to create a Facebook page, but we haven’t figured out what to put on it yet.”
Sound familiar? Chances are, you’ve [...]

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