In a recent presentation at ad:tech San Francisco, I shared results from a client pilot project that Empower MediaMarketing conducted with Mederma®, a leading U.S. scar management brand, and ShareThis®, the world’s largest sharing network.
To help launch a new product on a limited budget, Empower tapped into an analytics tool called ShareThis Influence, a segmentation [...]
With all of the sharing, friending, commenting, checking in, retweeting, etc., the level of participation that social media platforms have ushered into the business world have delivered opportunity, as well as some new dilemmas.
Consider the average marketing planning cycle. Many marketers organize around an annual plan with campaign strategies that have specific start and end [...]
Well, I had an absolute wonderful trip to Austin (with my colleague Mike Adams) for South by Southwest Interactive (SXSWi). Austin lives up to its motto of “keeping it weird”. While it’s weird and you see some things on the street you’d rather not see, I have a whole new appreciation for Austin and the subculture [...]
If online buzz from the week prior to the 82nd annual Academy Awards is any indication, the winners may have already been decided for best picture, best actor and best actress. A sample of data gathered by Empower MediaMarketing via our ChatterWatch(sm) service* indicates that Avatar is the favorite among social media fans to win [...]
In 2007, Forrester Research analysts Josh Bernoff and Charlene Li developed the Social Technographics Ladder. This tool classifies people according to how they behave and participate in Social Media. While it’s not the only model out there, the Social Technographics Ladder has become very influential as a way to describe the various groups of people [...]
