In 2007, Forrester Research analysts Josh Bernoff and Charlene Li developed the Social Technographics Ladder.  This tool classifies people according to how they behave and participate in Social Media.  While it’s not the only model out there, the Social Technographics Ladder has become very influential as a way to describe the various groups of people [...]

With Super Bowl Sunday upon us, it’s interesting and appropriate to reminisce on this year’s NFL season.
It’s understood that no other TV event matches the size and attentiveness of the Super Bowl. In recent years, the annual NFL championship game has attracted more than 90 million viewers and last year’s Super Bowl between the Pittsburgh [...]

Despite digital’s seamless presence in my daily habits, Sunday includes a read of my local paper. It’s a bit of a ritual – one that research suggests will not be picked up by my children.
Regardless, one story in particular stood out: “Data deluge will reboot our brains.”
“Through emails, texting, internet surfing, reading and other media, [...]

The holidays serve up an excellent opportunity for retailers and consumer brands to surprise and delight their customers with a temporary, unconventional surprise.
Consider pop-up retail. Retailers use pop-up concepts to reach new markets, reinforce their brand and test concepts more cost-effectively. These experiences also yield a large return in marketing buzz that usually outlasts the [...]