With the broadcast upfront finished, industry analysts could not have been further off from their early predictions about the upfront. Early forecasts predicted a buyer’s market due to the uncertainties of the economy and the lingering effects of the writers’…
These three brief videos provide a sampling of product integrations negotiated by Empower.
1-800 CONTACTS in What Not to Wear
Red Robin in Top Chef
At midnight on February 17, 2009, all full-powered TV broadcast stations in the U.S. will turn off their analog signal and begin broadcasting exclusively in digital format (DTV). Congress, in the Deficit Reduction Act of 2005, mandated the conversion to…
Facing uncertainties about this year’s upfront market, network executives are feeling positive about where things netted out. The upfront market commenced quickly last week after getting off to a sluggish start. Early indications suggest that the prime market is up…
Top Tier Syndication Programs Sell Out Early
It’s rare that as of October, programs would be sold out for the remainder of the ’07-’08 broadcast year. But that’s exactly the situation that exists for King World’s top tier syndication programs. These…
