Mobile and digital media innovations are changing the way consumers make everyday decisions and, of course, advertisers will find new ways to use these emerging technologies to reach tech-savvy buyers. Here are a just a few examples . . .
Apple…
Advergaming and in-game advertising has become a unique advertising vehicle within a broad and growing medium, involving the use of online, computer and console games. Advertising in and around games offer brands an enhanced level of consumer 
involvement – reaching consumers in an uncluttered environment when they…
The plethora of candidates that began the national race has been narrowed to just two. On the Democratic side, superdelegates were thought to be key to clenching the nomination. With so many voters split, the race to the White House…
In this 9 1/2 min. public-television interview, Brian McHale talks about what’s new in advertising and media and what’s coming next, what advertisers need to know and do–including during down economic times–and where Empower is headed.
Background
With challenge comes opportunity and as most marketing trade publications are reporting, there is a lot of opportunity within the magazine industry right now. Both magazine advertising pages and revenues have been trending flat to down over the past few…
