In a recent presentation at ad:tech San Francisco, I shared results from a client pilot project that Empower MediaMarketing conducted with Mederma®, a leading U.S. scar management brand, and ShareThis®, the world’s largest sharing network.
To help launch a new product on a limited budget, Empower tapped into an analytics tool called ShareThis Influence, a segmentation [...]
With all of the sharing, friending, commenting, checking in, retweeting, etc., the level of participation that social media platforms have ushered into the business world have delivered opportunity, as well as some new dilemmas.
Consider the average marketing planning cycle. Many marketers organize around an annual plan with campaign strategies that have specific start and end [...]
The holidays serve up an excellent opportunity for retailers and consumer brands to surprise and delight their customers with a temporary, unconventional surprise.
Consider pop-up retail. Retailers use pop-up concepts to reach new markets, reinforce their brand and test concepts more cost-effectively. These experiences also yield a large return in marketing buzz that usually outlasts the [...]
We’ve all seen them. Most of us have even been one—an angry customer. Marketers have been dealing with disgruntled customers for some time, and most have gotten pretty good at finding solutions for their unsatisfied customers. However, things have changed.
Web 2.0, including social networks, blogs, forums, boards and other social media, has entered the scene, [...]
The past few years have given rise to three major factors that have increased the impact of social networks: increasingly available Wi-Fi, smart mobile devices and the number of social network users. The combination of these three factors experiencing growth have made social networks more useful, ubiquitous and influential to consumers than ever.
More Useful
Social networks [...]
