The holidays serve up an excellent opportunity for retailers and consumer brands to surprise and delight their customers with a temporary, unconventional surprise.
Consider pop-up retail. Retailers use pop-up concepts to reach new markets, reinforce their brand and test concepts more cost-effectively. These experiences also yield a large return in marketing buzz that usually outlasts the [...]
We’ve all seen them. Most of us have even been one—an angry customer. Marketers have been dealing with disgruntled customers for some time, and most have gotten pretty good at finding solutions for their unsatisfied customers. However, things have changed.
Web 2.0, including social networks, blogs, forums, boards and other social media, has entered the scene, [...]
The past few years have given rise to three major factors that have increased the impact of social networks: increasingly available Wi-Fi, smart mobile devices and the number of social network users. The combination of these three factors experiencing growth have made social networks more useful, ubiquitous and influential to consumers than ever.
More Useful
Social networks [...]
In late 2007, PQ Media released a groundbreaking study that projected word of mouth marketing spending would increase from $981 million in 2006 to $3.7 billion in 2011. That’s an astounding 35.9 percent increase over a five-year period. Amidst a slowing world economy, this beacon of growth has generated its fair share of hope, hype, [...]
